Microsoft AI Tour: Innovation You Can Trust
AI is transforming industries everywhere—but adoption raises questions around trust, responsibility, and real-world impact. To address this, Microsoft launched the AI Tour, its flagship AI event across Southeast Asia, spanning Singapore, Malaysia, and Indonesia.
The goal: showcase practical, responsible AI that helps organizations unlock efficiency, creativity, and competitive advantage.
A Journey of Discovery, Activation, and Action
We partnered with Microsoft to bring this vision to life with end-to-end creative, production, content, and event management, reinforcing Microsoft’s role as both innovator and responsible guide.
Pre-Event: Building Intrigue
Teaser videos, countdowns, and speaker spotlights drove anticipation and registrations. By spotlighting thought leaders across business and technology, we seeded curiosity about how AI could transform industries.
During Event: Capturing the Moment
Each city became a hub of activation, featuring keynotes, hands-on demos, and breakout sessions tailored to local industries. Our team amplified the energy with live social coverage, sharing insights and highlights in real time.
Post-Event: Extending the Conversation
We curated key moments, attendee stories, and actionable strategies, distributing them across Microsoft SEA and APAC channels—extending the Tour’s impact beyond the halls.
Making AI Real and Relevant
The AI Tour wasn’t just about showcasing tools—it was about seeing AI in action.
• Singapore: Healthcare leaders explored AI-powered automation and patient care.
• Indonesia: Retailers unlocked new consumer perspectives through AI-driven analytics.
• Malaysia: SMEs discovered ways AI could help them scale sustainably.
The Tour also addressed the bigger picture: data privacy, ethical AI, and inclusive design, reinforcing Microsoft’s leadership in building powerful and principled AI solutions.
Integrated, Insight-Led Campaign Execution
Our strategy combined creativity with precision:
Localized event branding reflected the spirit of each city.
Social content journeys nurtured audiences from awareness to conversion.
Onsite activations like the Connection Hub and photobooths encouraged exploration and brand engagement.
Editorial recaps packaged key learnings into thought leadership assets for extended engagement.
Building Trust in the Age of AI
The Microsoft AI Tour went beyond logistics—it sparked a movement. By blending education, inspiration, and hands-on discovery, we helped Microsoft build trust, strengthen enterprise and partner relationships, and cement its role as the leader in responsible AI innovation across Southeast Asia.
